The mobile experience is now more important than the desktop, and the Instagram feed is challenging the blog format in every way.
There are influences from all over, and that is what makes the New York woman so unique.
Totême is a reflection of my taste and all the influences that New York has given me, paired with my Scandinavian heritage.
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) Whenever we say we're envious of that signature Scandi aesthetic, we're definitely including Swedish blogger turned designer Elin Kling in the conversation.
Kling and her husband Karl Lindman launched Totême in New York back in 2014, but they've now taken their brand back to their native Sweden.
Much like our fascination with all things French, many Americans tend to think that Scandinavian girls do everything better when it comes to fashion.
(The grass is always greener on the other side, right?
In your opinion, how has the Scandinavian fashion scene evolved in the years since you started your blog?